by Meryl Enerson | Oct 15, 2018 | Content Strategy, SEO & Online Marketing, Writing for the Web
Are you looking to optimize your Web content without becoming an SEO expert? With the emphasis increasingly on attracting users via organic search, it’s essential for writers, editors, and marketing managers to keep SEO-oriented research techniques in mind as they...
by Meryl Enerson | Aug 22, 2016 | Content Strategy, Writing for the Web
How much do you think about the tone of your website and digital communications? Tone (or tone of voice) is the way in which an author (whether individual or an organization)) approaches a subject for a specific audience.For example, tone can be formal or informal,...
by Susan Sechrist | May 8, 2014 | Writing for the Web
In my last post, I discussed words that work well on the Web, and which ones don’t. To follow up on that idea, I’ve found three examples that I think exemplify good Web communication, all from different industries: healthcare, technology, and business...
by Susan Sechrist | Apr 24, 2014 | Writing for the Web
I had a writing teacher who used to make us write an entire short scene using only one-syllable words. It was a painful, but eye-opening, process. Gone was the opportunity to obfuscate with complex, mellifluous language. No opportunities to expound in excruciating...
by Susan Sechrist | Apr 9, 2014 | Writing for the Web
Getting good technical information has improved greatly since the beginning of the Internet. Years back, I called technical support when I was trying to install a wireless access point in my home office. I couldn’t get the device to work and was explaining the...
by Meryl Enerson | Mar 10, 2014 | Writing for the Web
I have been looking for this speech for weeks. Google, Bing, and Wikipedia were of no help. Although finally, based on a tip from a recent University of Michigan emailer, I was finally able to locate it amongst my folders and sub-folders. It is a speech given by a...
