by Meryl Enerson | Jul 27, 2017 | Interface Design, User Experience
Recently we redesigned the registration and checkout process for Web sales of GTM’s Household Tax and Payroll services. The focus was on re-engineering the process flows to improve completion rates. The overall look and feel of the pages in the process was also...
by Meryl Enerson | Aug 16, 2016 | Interface Design, Tools & Resources, User Experience
What is Design Thinking? Design thinking is a term that has been around for several years. Attributed to Tim Brown, President of IDEO, it is a type of process for creating products and services that includes the following key steps: Define the problem. This is...
by Meryl Enerson | Aug 1, 2016 | SEO & Online Marketing, User Experience
And the tug of war between user experience and SEO has been a lively debate for years amongst website designers and developers. Achieving the right balance has always been a matter of skill and expertise. Thanks to Google’s current webmaster guidelines, good...
by Meryl Enerson | Jan 20, 2015 | User Experience
Clients often ask for mega menus (those extra-large menus that offer a large number of links to site pages) as a way of providing quick access to deeply buried pages or data on their site. Mega menus have been a trend for years. But they’re not for every site, and...
by Meryl Enerson | Sep 9, 2014 | User Experience
As the word “Experience” becomes increasingly incorporated into job titles and departments, the debate seems to be growing about just what it means. I have written formerly about the line between customer experience and user experience. But there are...
by Meryl Enerson | Jun 6, 2014 | User Experience
I have recently experienced firsthand the pain and aggravation the redesign of a business-critical application can cause users. Intuit recently rolled out its update to Quickbooks Online, a Web application used by many small businesses. It was a rough week. The user...
