Designing for Technophobes

Designing for Technophobes

Unless your application or website is very targeted to a specific technical skill level, it is a good idea to design for your least technical user. One way of looking at user groups is to break them down by how quickly they embrace (or are fearful of) technology. We...
The Truth about Hamburger Icons

The Truth about Hamburger Icons

What’s the Problem? An article from Nielsen Norman Group on hamburger icons that enumerated the problems in using hamburger menus and other potentially obscure (or hidden) forms of navigation.  These include: users are less likely to use navigation when it is...
Fine-tuning a Website Redesign

Fine-tuning a Website Redesign

You’ve just rolled out a new Website, but the results aren’t what you expected. You suspect you need to tweak and fine-tune the redesign. But how do you know when your Website redesign needs further fixes or refinements? And if it does need refinement, how...