Toning Your Tone

Toning Your Tone

How much do you think about the tone of your website and digital communications? Tone (or tone of voice) is the way in which an author (whether individual or an organization)) approaches a subject for a specific audience.For example, tone can be formal or informal,...
Blogging Blues

Blogging Blues

I’ve written a lot about how to write a blog – the structure, the length, how to engage your readers – but always avoided the toughest topic: how to consistently come up with new ideas. Writing, after all, is a creative process and – like it or...