by Meryl Enerson | Oct 15, 2018 | Content Strategy, SEO & Online Marketing, Writing for the Web
Are you looking to optimize your Web content without becoming an SEO expert? With the emphasis increasingly on attracting users via organic search, it’s essential for writers, editors, and marketing managers to keep SEO-oriented research techniques in mind as they...
by Meryl Enerson | Aug 1, 2016 | SEO & Online Marketing, User Experience
And the tug of war between user experience and SEO has been a lively debate for years amongst website designers and developers. Achieving the right balance has always been a matter of skill and expertise. Thanks to Google’s current webmaster guidelines, good...
by Meryl Enerson | Nov 6, 2014 | SEO & Online Marketing, Tools & Resources
SEO is a constantly evolving field. Every year brings with it an updated set of recommendations as to what you should do to improve your search engine ranking. So what are the experts recommending now? Back to Basics SEO – Guidelines from Google At the top of...
by Catherine Sherwood | Jan 6, 2014 | SEO & Online Marketing, Social Media
A few months ago, Forbes Magazine published an online article that predicted the top seven social media trends for 2014. Three of those top seven are of particular interest for B2B businesses: 1) Social media will become a necessity, not a luxury. I think a lot of us...
by Catherine Sherwood | Sep 30, 2013 | Content Strategy, SEO & Online Marketing, Social Media
What are the character limits on different social media channels? How does that affect how you promote your blog posts? Social media, an engaging blog, and an easy-to-navigate website are the key parts of 360o online marketing strategy and, to optimize all three, you...
by Meryl Enerson | Jun 13, 2013 | Interface Design, SEO & Online Marketing
One of my clients just sent me this article questioning whether sites even need Home Pages any more. It got my attention because I’ve been spending a lot of time recently recommending that a Web application I’m working on include a Home Page (it currently...
