What are the character limits on different social media channels? How does that affect how you promote your blog posts?

Social media, an engaging blog, and an easy-to-navigate website are the key parts of 360o online marketing strategy and, to optimize all three, you need to understand how they interact and be educated on best practices in each domain.  In this blog we’ve focused our blogs on these three areas, and today, we want to share some of the basics of how a blog interacts with social media and how to avoid simple mistakes that could undermine your efforts.

We’ve written in the past about how a good social media strategy, plus a blog, can enhance your Search Engine Optimization. I’ve also covered some pointers about how to write an engaging blog, but how that blog gets displayed on the social web can make the difference between people actually reading your blog or just going to the next post in their feed.

Writing your blog:

  1. Always include a more personal introduction to
    your blog in the “comments” section on Facebook, LinkedIn and Google+. You can
    try a teaser or a benefit readers will get if they go to your blog. You don’t want
    to give the impression that you are just going through the motions and putting
    up a link, but that you genuinely feel you have something to share.
  2. Your headline and the first sentence or so of
    the blog will typically be displayed in your post. Remember this when you write
    your blog and make the headline short but engaging. The opening sentence should
    be something that draws people in. A blog is not like an essay or an article where
    you build to your key point; you start with a statement then expand on it.
  3. Make sure that you have a picture in your blog
    that will still look good as a thumbnail image, and that your blog is set up in
    a way that social media sites will find it an display it.

We’ve created an infographic (below) that summarizes the points above, but also goes over the post parameters on the major social media sites and outlines some best practices for promoting your blog on the social web:

  • How to keep comments short enough so that the
    reader doesn’t see the dreaded “More…” link and have to click to see the rest
    of what you’ve written.
  • Some advice on how to adjust blog headlines and
    descriptions, if needed, so you put your best foot forward.
  • How to keep within Twitter’s character count
    limit when tweeting about your blog.


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