by Susan Sechrist | May 8, 2014 | Writing for the Web
In my last post, I discussed words that work well on the Web, and which ones don’t. To follow up on that idea, I’ve found three examples that I think exemplify good Web communication, all from different industries: healthcare, technology, and business... by Susan Sechrist | Apr 24, 2014 | Writing for the Web
I had a writing teacher who used to make us write an entire short scene using only one-syllable words. It was a painful, but eye-opening, process. Gone was the opportunity to obfuscate with complex, mellifluous language. No opportunities to expound in excruciating... by Susan Sechrist | Apr 9, 2014 | Writing for the Web
Getting good technical information has improved greatly since the beginning of the Internet. Years back, I called technical support when I was trying to install a wireless access point in my home office. I couldn’t get the device to work and was explaining the... by Susan Sechrist | Mar 12, 2014 | Content Strategy
Non-profit organizations thrive by making connections: connections to people who are willing to donate time and money, connections to other organizations that share a similar focus, connections to media outlets that can spread the word about their mission, connections... by Susan Sechrist | Feb 14, 2014 | Content Strategy, Writing for the Web
Writing for the Web can be a lonely endeavor. Sometimes it’s hard to know what is reaching your users and what is turning them away. Tracking and analytics can help, but these tools are only meaningful when you take the time to interpret and use them properly. How do...