by Meryl Enerson | Feb 25, 2014 | Writing for the Web
Can you be buttoned-up and business-like on your Web site and then accessible and casual on your social media networks and still maintain a cohesive corporate voice and tone? Yes, most definitely. With a little strategy and planning, all of your content channels can...
by Susan Sechrist | Feb 14, 2014 | Content Strategy, Writing for the Web
Writing for the Web can be a lonely endeavor. Sometimes it’s hard to know what is reaching your users and what is turning them away. Tracking and analytics can help, but these tools are only meaningful when you take the time to interpret and use them properly. How do...
by Meryl Enerson | Jan 13, 2014 | Content Strategy, Writing for the Web
You can’t always keep your Web content short and sweet. Some of your narratives are going to take longer form: case studies, white papers, e-books, presentations, conference proceedings, and other long form narratives can help build your brand, sell your services, and...
by Meryl Enerson | Dec 31, 2013 | Writing for the Web
I will make a confession: as a writer, I prefer to write new work. It’s more fun and more exciting to create something fresh. But, as a Web content writer, I recognize the need to edit my existing work. Whether it is updating old content on your company’s Web site,...
by Susan Sechrist | Dec 18, 2013 | Writing for the Web
You’ve just written a beautiful paragraph on your Web site describing your latest product. It’s grammatically sound and elegantly worded, it’s clever and flows beautifully, and you’ve introduced it with a succinct, eye-catching headline sure to both inform and...
by Susan Sechrist | Nov 19, 2013 | Writing for the Web
In this age of content strategy marketing and organizational storytelling, very few Web sites provide “just the facts, ma’am.” This is a good thing, because humans love a good story. A memorable story can elevate your company by creating camaraderie among your...
