// LinkedIn Stats for B2B Companies – Enervision Media

A summary of studies from 2013 reinforce the importance of LinkedIn not only as a key part of a social media strategy but as a key part of a sales strategy for B2B businesses.

These numbers show the breadth and level of involvement with LinkedIn – all very impressive.

  • There are 200 million users on LinkedIn
  • LinkedIn is great for International businesses with 64% of users outside the US
  • 35% of LinkedIn users access their account daily
  • There are 1.5 million groups on LinkedIn
  • 81% of LinkedIn users belong to at least 1 group

And why the attention to groups? It turns out that 79% of LinkedIn members find groups to be their favorite feature.

However, one of the most interesting stats measures something very qualitative – trust – which, as B2B marketers knows, is the cornerstone to building a good relationship. In May 2012, 1,900 LinkedIn members were polled and the results were:

  • 87% of LinkedIn members trusted the site as a “source of information affecting decision making.”
  • 49% found LinkedIn to be a “good source for work of mouth information on brand experiences.”

Still haven’t maximized your Company Profile on LinkedIn or found a group that appeals to your target audience and gotten involved? LinkedIn should be the building block for B2B social media and selling strategies.

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