A summary of studies from 2013 reinforce the importance of LinkedIn not only as a key part of a social media strategy but as a key part of a sales strategy for B2B businesses.
These numbers show the breadth and level of involvement with LinkedIn – all very impressive.
- There are 200 million users on LinkedIn
- LinkedIn is great for International businesses with 64% of users outside the US
- 35% of LinkedIn users access their account daily
- There are 1.5 million groups on LinkedIn
- 81% of LinkedIn users belong to at least 1 group
And why the attention to groups? It turns out that 79% of LinkedIn members find groups to be their favorite feature.
However, one of the most interesting stats measures something very qualitative – trust – which, as B2B marketers knows, is the cornerstone to building a good relationship. In May 2012, 1,900 LinkedIn members were polled and the results were:
- 87% of LinkedIn members trusted the site as a “source of information affecting decision making.”
- 49% found LinkedIn to be a “good source for work of mouth information on brand experiences.”
Still haven’t maximized your Company Profile on LinkedIn or found a group that appeals to your target audience and gotten involved? LinkedIn should be the building block for B2B social media and selling strategies.