by Meryl Enerson | Jan 21, 2014 | Tools & Resources, User Experience
I hear from a lot of Website and product managers who express an interest in “improving” the look and feel, navigation or customer engagement of their Websites, without a clear concept of what their current metrics are. My question always is, how can you...
by Meryl Enerson | Oct 22, 2013 | Tools & Resources, Writing for the Web
An article in the upcoming issue of Scientific American, The Reading Brain in the Digital Age: Why Paper Still Beats Screens, discusses how – even for people who have grown up with computers, tablets, and smartphones – reading on paper is still the human...
by Meryl Enerson | Jul 5, 2013 | Tools & Resources, Usability
User centered design (or UCD) is an approach to software or systems design that puts the user at the center of the process. It focuses on designing for user needs, and relies on user feedback to fine-tune the process. It is a highly effective way of ensuring that a...
by Meryl Enerson | May 31, 2013 | Interface Design, Tools & Resources, Usability
I recently conduced a user workshop for a client on their premises with about a dozen users. It was such a terrific way to get feedback on initial concepts we have on the redesign of a Web-based application. Everybody seemed to get something out of it: the design and...
by Catherine Sherwood | Nov 29, 2012 | Social Media, Tools & Resources
Here are some great free resources for using Social Media to help you grow a business: “Business Owner’s Social Media Toolkit” – from Inc.com Succinct how-to articles in the categories of: Blogging, Social Networking, Multimedia Tools, Online...
by Meryl Enerson | Apr 12, 2012 | Tools & Resources
For as long a I can remember, brainstorming sessions have been a part of the corporate creative process for developing software and information systems. You sit in a room with a team of people (who in the case of interactive systems design usually include...
