Improving the User Experience
News, trends, tips and techniques in digital media
Responding to Customers Via Social Media
How do you respond to social media criticism of your business on social media? Regardless of the size of your business, it's essential these days to find a way to connect on social media. Customers expect businesses to reach out to them in some way on social media,...
Creating Effective Web Content
Are you looking to optimize your Web content without becoming an SEO expert? With the emphasis increasingly on attracting users via organic search, it’s essential for writers, editors, and marketing managers to keep SEO-oriented research techniques in mind as they...
Best Resources for Usability
Looking for good, reliable references for usability? There are many good ones. Here are some of our recommended resources to consult when planning a new website or product redesign, when you want to make sure it's as usable as it can be. The Basics from Usability.gov...
Usability Improvements for a Client Portal
Earlier this summer, we began a collaborative effort for GTM Household Payroll to redesign its online client portal - EasyPay Online. GTM offers tax and payroll services for household employers. The EasyPay Online portal allows GTM's clients to manage their tax and...