Improving the User Experience
News, trends, tips and techniques in digital media
Shopping Cart gets a UX Redesign that Boosts Sales
Recently we redesigned the registration and checkout process for Web sales of GTM's Household Tax and Payroll services. The focus was on re-engineering the process flows to improve completion rates. The overall look and feel of the pages in the process was also...
Designing for Technophobes
Unless your application or website is very targeted to a specific technical skill level, it is a good idea to design for your least technical user. One way of looking at user groups is to break them down by how quickly they embrace (or are fearful of) technology. We...
Listening to the User – Simple, Inexpensive Approaches
There are few things more important to website or application success than incorporating user feedback. It used to be time consuming and resource-intensive to do this well (think of the traditional usability labs), but now it is amazingly easy to collect customer...
Toning Your Tone
How much do you think about the tone of your website and digital communications? Tone (or tone of voice) is the way in which an author (whether individual or an organization)) approaches a subject for a specific audience.For example, tone can be formal or informal,...