Designing for Technophobes

Designing for Technophobes

Unless your application or website is very targeted to a specific technical skill level, it is a good idea to design for your least technical user. One way of looking at user groups is to break them down by how quickly they embrace (or are fearful of) technology. We...
Toning Your Tone

Toning Your Tone

How much do you think about the tone of your website and digital communications? Tone (or tone of voice) is the way in which an author (whether individual or an organization)) approaches a subject for a specific audience.For example, tone can be formal or informal,...
The Truth about Hamburger Icons

The Truth about Hamburger Icons

What’s the Problem? An article from Nielsen Norman Group on hamburger icons that enumerated the problems in using hamburger menus and other potentially obscure (or hidden) forms of navigation.  These include: users are less likely to use navigation when it is...