by Meryl Enerson | Feb 27, 2017 | Interface Design, Usability
Unless your application or website is very targeted to a specific technical skill level, it is a good idea to design for your least technical user. One way of looking at user groups is to break them down by how quickly they embrace (or are fearful of) technology. We...
by Meryl Enerson | Dec 30, 2016 | Usability
There are few things more important to website or application success than incorporating user feedback. It used to be time consuming and resource-intensive to do this well (think of the traditional usability labs), but now it is amazingly easy to collect customer...
by Meryl Enerson | Aug 22, 2016 | Content Strategy, Writing for the Web
How much do you think about the tone of your website and digital communications? Tone (or tone of voice) is the way in which an author (whether individual or an organization)) approaches a subject for a specific audience.For example, tone can be formal or informal,...
by Meryl Enerson | Aug 16, 2016 | Interface Design, Tools & Resources, User Experience
What is Design Thinking? Design thinking is a term that has been around for several years. Attributed to Tim Brown, President of IDEO, it is a type of process for creating products and services that includes the following key steps: Define the problem. This is...
by Meryl Enerson | Aug 8, 2016 | Interface Design
What’s the Problem? An article from Nielsen Norman Group on hamburger icons that enumerated the problems in using hamburger menus and other potentially obscure (or hidden) forms of navigation. These include: users are less likely to use navigation when it is...
